Turnkey Team Blog

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One of the biggest mindset shifts in short-term rental investing is realizing that your properties don’t have to live in silos.

Sometimes, the smartest move isn’t squeezing a little more cash flow out of one house — it’s leveraging one asset to dramatically improve another.

That’s exactly what we did.

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Which months are actually busy in Blue Ridge? What does seasonality really look like for short-term rentals in the North Georgia mountains? These are some of the most common questions we get from investors, and the honest answer is that seasonality here is real — but it’s not as simple as “summer is busy and winter is dead.”

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Turnkey’ is one of the most misunderstood words in short-term rental real estate. In North Georgia, most turnkey cabins are simply furnished — not truly launch-ready STR businesses. Here’s what turnkey actually means for investors, and why you either pay for it in price or pay for it in time.

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If you’re looking at investing in a short-term rental in Blue Ridge, the first question almost everyone asks is: “What are the numbers?”

It’s a smart question.

But it’s not the only one that matters — and it’s rarely the one that determines whether we move forward on a property.

Over the years, both personally and with clients, we’ve learned something important:

Rental history tells you what someone else did with the property.

It doesn’t tell you what you can do with it.